Privacy policy

Who we are

Royal Wager Guide (royalwagerguide.com) is an independent comparison website covering UK-facing online casino operators. This privacy policy explains how we handle information collected when you use this site.

Information we collect

We collect a limited amount of information when you use this website:

• Usage data: Standard server log data including IP address, browser type, pages visited, and referral source. This is collected automatically when you access the site.
• Cookie data: We use cookies for basic site functionality and analytics. See our Cookie Policy for details.
• Contact form submissions: If you contact us using the form on our Contact page, we collect the information you provide, including your name, email address, and message content.
• Affiliate click data: When you follow an outbound affiliate link, click tracking parameters may be passed to the destination operator. We may also receive aggregated referral data from operators.

How we use information

We use collected information to:

• Operate and maintain this website
• Respond to contact enquiries
• Understand how visitors use the site so we can improve content
• Track affiliate performance at an aggregate level
• Meet any legal obligations

We do not sell personal data to third parties. We do not use your data for profiling, targeted advertising unrelated to this site, or any purpose beyond those listed above.

Third-party services

We may use third-party analytics services (such as Google Analytics) to understand site usage. These services have their own privacy policies and may set cookies. By accepting cookies on this site, you consent to these services collecting anonymised usage data.

Outbound links on this site (particularly affiliate links to casino operators) lead to third-party websites governed by their own privacy policies. We are not responsible for the data practices of those sites.

Data retention

Contact enquiries are retained for a reasonable period to allow us to respond and for record-keeping purposes, typically no longer than 24 months unless there is an ongoing need. Server log data is retained for a shorter period as required for site security and operations.

Your rights

Under UK data protection law, you have the right to access personal data we hold about you, request correction or deletion, and object to certain processing. To exercise these rights, contact us via the Contact page.

Changes to this policy

We may update this privacy policy from time to time. The date at the top of this page will be updated accordingly. Continued use of this site following any update constitutes acceptance of the revised policy.